Designing an InsurTech & FinTech SaaS platform

Under NDA — Limited Preview This case study is part of work completed under a Non-Disclosure Agreement (NDA). Due to confidentiality, some elements have been blurred. If you’d like to learn more about the project or discuss the design approach in detail, feel free to reach out. Context

Building a Design System for a SaaS company

Context In 2023, the InsurTech company where I work as a Product Design Lead recognizes the need to establish a unified, cross-product Design System. I am appointed as the Design System Lead. Problem statement The company has multiple revenue-generating products, but their designs have begun to diverge. The different product teams operate in silos, missing…

Driving Insurance sales growth with Product Design

Under NDA — Limited Preview This case study is part of work completed under a Non-Disclosure Agreement (NDA). Due to confidentiality, only general context and challenges are shared here. If you’d like to learn more about the project or discuss the design approach in detail, feel free to reach out. Context

Designing for Android TV in India

Under NDA — Limited Preview This case study is part of work completed under a Non-Disclosure Agreement (NDA). Due to confidentiality, only general context and challenges are shared here. If you’d like to learn more about the project or discuss the design approach in detail, feel free to reach out. Context My role Senior UX-UI…

Les Mills – Designing for the future of fitness

Context Year: 2018 Role: Senior UX-UI designer at Accedo.tv Location: Hong Kong, Auckland (NZ) October 2018: the last remaining UX Designer at Accedo’s Auckland office is resigning, following another designer who left during the summer. This poses a risk of losing critical design knowledge, particularly regarding our most important local client, Les Mills. While I’m…

Designing the Telstra TV Mobile App

Context Year: 2017 Role: Senior UX-UI Designer at Accedo.tv While working at Accedo.tv’s Hong Kong office, I am assigned to temporarily take over design responsibilities for a key Australian client. The original designer, based in Sydney, has been involved since the project’s early stages but is on a one-month leave. To ensure continuity, I step…